For Sorair, our team was tasked with developing a brand identity that would reflect their expertise in logistics and their use of cutting-edge technology such as drones.
We created a color scheme that incorporated red and dark red to convey a sense of energy and excitement, and dark gray to evoke a feeling of reliability and stability.
We applied this color scheme across various touchpoints, including the company's website, print materials, and vehicle and drone branding.
To create a cohesive and consistent brand image, we implemented Sorair's logo onto their vehicles and drones, ensuring that they would be immediately recognizable to customers and onlookers alike.
The branding was designed to communicate the company's focus on innovation and technological advancements, while also emphasizing their commitment to providing reliable and efficient logistics services.
Overall, our branding efforts successfully captured Sorair's unique position in the market and conveyed their commitment to using technology and innovation to provide superior logistics solutions.
The color scheme and branding elements we developed helped Sorair establish a strong visual identity and differentiate themselves from competitors in the industry.