CASE STUDY

Promotional flyer for a UK halal non-subscription recipe box, featuring a colorful vegetable dish in a patterned bowl, surrounded by apples, pie, and tableware on a rustic surface.

HALAL FRESH

Pitch creation for halal recipe box

Pelio was reached by the UK’s leading halal meal kit brand for assistance on the first round of capital raise.

Collage of marketing slides for "Halal Fresh," showcasing subscription boxes, growth plans, market positioning, and customer reviews. Includes images of a food box, vegetables, founder, and graphs indicating expansion and customer retention.

The pitch deck has successfully presented the company to the UK strategic parties and initiated discussions with the most recognised investors in the F&B market.

Collage of slides about halal food growth, featuring statistics on market size and consumer interest, with images of spices on spoons.

Pelio analysed the current consumption patterns and forecasted the development in the UK halal market. Halal Fresh was positioned in the competitive landscape against the direct competitors, which clearly showed unique selling points of the concept.

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