The client was an international franchise group, that has a track record of investing in and running successful franchise operations for Starbucks, Subway, Pizza Hut, O2.
The group had obtained the master UK license for Denny’s and was looking for a strategic investor to expand in the UK market.
The document preserves a unique brand style in all information presented. The target market was analysed and highlights the current pattern, the most recent trends, and the competition with the existing brands.