CASE STUDY

Graph and data analysis showing trends in investments in UK academic spinouts from 2011 to 2020, with a focus on equity investment amounts and the proportion of spinout deals compared to all UK deals. Bar chart and line graph illustrate trends in funding and deal numbers.

BIOTECH

Pelio was tasked to conduct a research and develop a visual identity for "life science spinouts" on behalf of Biotech.

Our team worked closely with the client to understand their goals and target audience, as well as to gather relevant data and insights.

Image showing 'Exit valuation' information, including 139 exits, 114 acquisitions, £172m average valuation exit, £4.8m median acquisition valuation, 25 initial IPOs, £79m median IPO valuation. Background shows person holding a lab sample plate.

The research phase involved a thorough analysis of the life science industry, specifically focusing on spinouts and startups.

This included an examination of market trends, competitive landscape, and customer preferences.

Our team also conducted interviews with industry experts and key stakeholders to gain a deeper understanding of the challenges and opportunities in this space.

Infographic titled 'Funding the future: UK as a global hub' features a map highlighting the UK as the second-largest industry center outside the US. It shows the location of investors with percentages: North America (35.5%), UK (18.5%), Rest of Europe (18.4%), Asia Pacific (20.3%), Central & South America (1.9%), Middle East Africa (1.4%). Includes text explaining the UK's role in attracting international firms and investors with supportive business ecosystems.

Based on the insights gathered, Pelio developed a visual identity for Biotech's "life science spinouts" theme.

The identity incorporated a color scheme of black, green, and white to reflect the industry's focus on sustainability and innovation.

The design elements were chosen to convey a sense of modernity, professionalism, and approachability, as well as to differentiate Biotech from its competitors.

The visual identity was applied to various marketing materials, including a pitch deck, website, and social media.

The design elements were also used to create promotional merchandise and branded assets for use at industry events and conferences.