CASE STUDY
BIOTECH
Pelio was tasked to conduct a research and develop a visual identity for "life science spinouts" on behalf of Biotech.
Our team worked closely with the client to understand their goals and target audience, as well as to gather relevant data and insights.
The research phase involved a thorough analysis of the life science industry, specifically focusing on spinouts and startups.
This included an examination of market trends, competitive landscape, and customer preferences.
Our team also conducted interviews with industry experts and key stakeholders to gain a deeper understanding of the challenges and opportunities in this space.
Based on the insights gathered, Pelio developed a visual identity for Biotech's "life science spinouts" theme.
The identity incorporated a color scheme of black, green, and white to reflect the industry's focus on sustainability and innovation.
The design elements were chosen to convey a sense of modernity, professionalism, and approachability, as well as to differentiate Biotech from its competitors.
The visual identity was applied to various marketing materials, including a pitch deck, website, and social media.
The design elements were also used to create promotional merchandise and branded assets for use at industry events and conferences.