Elegant beige dress with ruffled sleeves and jeweled embellishments, text overlayed: "Atelier," "Investment Memorandum," "Global Edition, January 2020."
An elegant beige gown with intricate crystal embellishments, featuring a voluminous ruffled design and the word "Atelier" across the front. Below, text reads "Investment Memorandum, Global Edition, January 2020."

The world-famous fashion designer was in the process of raising seed capital for the new brand development.

Overlapping presentation slides with text about luxury fashion brand Atelier. Includes topics like brand positioning, market opportunity, and luxury customer base expansion. Features images of fashion designs and black-and-white photography.

A new brand establishing story was presented, including the company development plan and new market penetration strategy.

Presentation on the rise of demi-couture and luxury fashion trends, highlighting growth in luxury goods sales and middle-class expansion. Features a black and white image of a woman in a dress. Includes text about the Atelier's design philosophy.

Specifically, the target audience was identified for each of the product lines, so that the brand was efficiently placed among the direct competitors.