To create branding for ASM, a UK-based tooling and manufacturing company, we first worked with the company to identify their target audience, key brand messaging, and unique selling proposition. We then designed a brand identity that would effectively convey these elements.
The color scheme for ASM's branding was based on the company's existing logo, which features yellow and red colors. These colors were incorporated throughout the branding elements, including the website design, marketing collateral, and product packaging.
The logo we created for ASM featured a simple yet bold design that incorporated the company's name and a graphic element that represents the company's manufacturing expertise. The logo was designed to be easily recognizable and convey a sense of strength and reliability.
We also developed the company's brand messaging, which emphasized ASM's experience and expertise in tooling and manufacturing, their commitment to quality and reliability, and their focus on customer satisfaction.
This messaging was used throughout the website, marketing materials, and product packaging to help reinforce the company's unique selling proposition and key brand values.