STYLEGUIDE
A precise set of guidelines detailing the visual and stylistic approach for brand communications. This document ensures uniformity across various platforms and mediums, maintaining brand coherence and reinforcing brand recognition.
Timeline: 1-6 weeks
Price: £1,200 - £5,000
THE PROCESS
Iconography
Providing versions of the brand logo for different backgrounds, dimensions, and scenarios.
Typography Guidelines
Setting standards for symbols, icons, and other graphic elements to ensure they align with the brand's identity.
Color Palette
Outlining the style, tone, and subjects of images and graphics that best represent the brand's ethos.
Imagery Recommendations
Setting specific typefaces, weights, and hierarchies to maintain a consistent brand voice across materials.
Logo Variations
Selecting and defining core and supplementary colours, detailing their use in various brand contexts.
Dos and Don'ts
Offering clear examples of correct and incorrect brand element applications to avoid misrepresentations.
Pattern and Texture Guidance
If relevant, dictating patterns, backgrounds, or textures that complement the brand's identity.
Tone and Voice
Articulating the brand's voice, including specific terminology, phrasings, and tonal guidelines to maintain consistency in messaging.
OUR CASE STUDIES
